I Wish I Could Tell You

I Wish I Could Tell You

Zazzle
I visited the Zazzle forums today. I don't get to visit as much anymore and it was nice to see familiar names. I do feel sad though when I see what is going on with other designers. I wish I could tell you that if you open your own store: You won't need Royalty Reform. When you have your own store, you decide the prices for your products and how much profit you get. You decide how much you want to discount your products and when you want to have a sale. No need to plead with Zazzle for more money. You don't have to complain about the referral system and feel like you're getting short-changed. You get ALL the profit and don't have to worry if a sale was…
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Branching out from Zazzle – Next Steps

Branching out from Zazzle – Next Steps

Zazzle
I know a few designers that are interested in branching out from Zazzle. They wonder what the next logical step would be? Well, it depends on a number of things.  Let me first throw out five questions: Would you like to make 3-6 times what you are making on Zazzle royalties? For example, the average t-shirt sells for between $25-30 on Zazzle. If there isn't a sale you'll make a few bucks per shirt. If you sell independently you can sell that same shirt for $20 with a cost of $10.  If you do the math the profit is $10 per shirt. Would you like to paid daily or weekly? Yes that's right! Instead of waiting for that monthly mid-month payment from Zazzle, you can be paid more frequently. Would you like to set…
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Converting Shoppers into Customers

Converting Shoppers into Customers

Uncategorized
My prior post was about window dressing your store for the holidays and bringing visitors. Today we'll talk about conversions -  turning shoppers into buyers.  This is a tough one and there is no easy formula. Generally for every hundred visitors just a few will actually buy.  There are many factors that can sway a customer, let's go through a typical scenario and look at things from a customer perspective. A customer sees your post on the Internet and clicks on it.  If they trust your website, they feel comfortable buying from it.  The operative word is trust. People are wary about giving their credit card  and personal information to a website, especially one they are unfamiliar with. So make sure your site has SSL (Secure Socket Layer) to give customers piece of mind about…
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Boosting Your Holiday Sales

Boosting Your Holiday Sales

Uncategorized
Is your store ready for the holiday season? Hopefully by now you have products in your shop and are ready to promote them. Ideally you want to come up with a game plan in the spring and start creating designs. But if you didn't do that, not to worry!  I have young kids, one of them special needs, so I don't have a lot of time for design. In fact my summers are spent taking care of the kids.  But once they go back to school I hit the ground running. From September on I am focused on holiday designs. Here are some tips for boosting your holiday sales. Update your store with a holiday theme. Create a holiday look that invites customers to shop. It might mean updating your store banner with a photo of holiday products. Or updating your logo to…
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I’m back!

I’m back!

Zazzle
It's been a long time since I wrote a post for this blog. A really long time, maybe a year? And I also switched hosting services and lost my prior entries. I'm basically starting from scratch again. Why has it been so long? Well, ever since I dove into the world of eCommerce there was much to learn. Consider these basic steps: Find a webhost Start developing a website Create product listings for said website Figure out how to bring customers (aka traffic) to your site Figure out how you are going to fulfill orders that come through Sounds simple right? Like anyone can do it? Wrong. Let's look at number 1 - finding a webhost. I went through all the usual suspects - Go Daddy, Host Gator, Blue Host. …
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