Don’t Let Summer Slow Your Sales Down

Don’t Let Summer Slow Your Sales Down

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Summer can be a slow time for retail. People spend less time on their phones and computers and more time outdoors and away for vacation. But that doesn't mean you have to wait until September before the sales pick up again.  Here are some ideas to keep your sales going. Blog articles. Think about what your customers are doing for the summer. They may be taking vacations to the beach or Disney. They may have backyard or pool parties.  And definitely lots of barbecues. It's a good opportunity to write blog articles in relation to these activities. Like if you sell kids items for instance. You could write an article about slumber party ideas, then mention some of your products. Cozy pillows and blankets would be great for these sleepovers. Fourth of July. Now…
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POD or Etsy or Shopify? Which is better?

POD or Etsy or Shopify? Which is better?

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If you've been selling through Print on Demand Sites such as Zazzle or Cafepress, you know that making sales on those sites is no easy task. And if you have been in the POD world long enough, you've probably seen conversations surrounding Etsy and Shopify. How are they different from a POD? And are they worth looking into?   Let's start with Etsy. It's a place for independent creatives to sell their work. And it has an active marketplace with over 28 million buyers. You can open a store and list your products for sale. There is a nominal charge for listing and for selling an item. Advantages of Etsy: Access to an established marketplace. There is no need to build a customer base and drive traffic, Etsy gets a steady stream of customers.…
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Leggings

Leggings

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If you have an online store, you might be interested in adding All-Over-Print Leggings to your product offerings. They seem to be very popular and eye catching with colorful patterns. But are they worth putting into your store? Do they sell? I presented these questions to some Facebook ecommerce groups. No one seemed to know the answer so I took the next step - adding them to my store. Here are the results of my findings, hopefully it'll help you determine if leggings would work for your store. I placed test orders with three drop ship companies: Art of Where, The Printful and Galloree. In general, their leggings are made from a combination of polyester and spandex.  Each company's formulation is shown below: The formulations affect the elasticity or feel of the fabric. When I say elasticity,…
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Writing Product Descriptions that Sell

Writing Product Descriptions that Sell

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My mother-in-law wanted to sell an old sapphire ring. She wasn't sure of its value, so we looked through Etsy for similar rings. One listing in particular caught my eye.  After reading its product description I wanted to buy it. The ring was described in a way that stirred up something inside me. I WANTED THAT RING. I had to have it. And I wasn't even shopping with the intent of buying one. That product description created an emotional connection that moved me to action. The scenario I described above shows how a product description can turn a shopper into a customer. Consider them the final point in the conversion funnel. You went through the trouble to market and advertise your work. You got the customers attention and they clicked on a link to visit your site.…
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