Leggings

Leggings

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If you have an online store, you might be interested in adding All-Over-Print Leggings to your product offerings. They seem to be very popular and eye catching with colorful patterns. But are they worth putting into your store? Do they sell? I presented these questions to some Facebook ecommerce groups. No one seemed to know the answer so I took the next step - adding them to my store. Here are the results of my findings, hopefully it'll help you determine if leggings would work for your store. I placed test orders with three drop ship companies: Art of Where, The Printful and Galloree. In general, their leggings are made from a combination of polyester and spandex.  Each company's formulation is shown below: The formulations affect the elasticity or feel of the fabric. When I say elasticity,…
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Writing Product Descriptions that Sell

Writing Product Descriptions that Sell

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My mother-in-law wanted to sell an old sapphire ring. She wasn't sure of its value, so we looked through Etsy for similar rings. One listing in particular caught my eye.  After reading its product description I wanted to buy it. The ring was described in a way that stirred up something inside me. I WANTED THAT RING. I had to have it. And I wasn't even shopping with the intent of buying one. That product description created an emotional connection that moved me to action. The scenario I described above shows how a product description can turn a shopper into a customer. Consider them the final point in the conversion funnel. You went through the trouble to market and advertise your work. You got the customers attention and they clicked on a link to visit your site.…
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